how to pronounce watchword

wɑːtʃwɝd

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An example use of watchword in a speech by a native speaker of american english:

“… investors so the watchword for everybody …”

meanings of watchword

noun:

  1. A word used as a motto, as expressive of a principle, belief, or rule of action; a rallying cry.
  2. A prearranged reply to the challenge of a sentry or a guard; a password or signal by which friends can be known from enemies.